China
Barcelona signs new Chinese partner
Chinese Basketball Association signs new sponsor
Continental goes again with the Chinese Football Association
Chinese cycling team aims to revolutionise sponsorship model
NBA China links up with Chinese fintech firm X Financial
Vivo steps up as presenting partner of NBA China Games
World Rugby backs out of Alisports partnership
LaLiga’s pivot to Asia nets summer sponsorship windfall
Sponsor signs on for Badminton World Championships
BWF teams up with Royal Selangor
The Badminton World Federation has unveiled pewter manufacturer Royal Selangor as the official trophy partner of the BWF World Tour finals.
Inter Milan signs Chinese sponsor
Italian Serie A football club Inter Milan has signed a sponsorship deal with Chinese ceramics company Monalisa Tiles.
Mercedes-Benz adds PGA Tour Series-China to golf portfolio
German automotive manufacturer Mercedes-Benz has agreed a sponsorship deal with golf’s PGA Tour Series-China.
Beijing 2022 signs latest partner
Chinese manufacturing company Shougang Group has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games in Beijing.
BYD deal highlights rise of Arsenal’s secondary partners
Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.
Chinese Super League signs automotive partner
State-owned automotive manufacturer SAIC Motor has agreed a sponsorship deal with the Chinese Super League, the top tier of club football in the country.
Argentine FA scores hat-trick of Chinese sponsors
The Argentine Football Association has agreed regional sponsorship deals with Chinese interior design company Der, home appliances manufacturer Vanward and consumer lending company Hexin.
Nike seals Chinese Super League extension
US sportswear company Nike has confirmed a 10-year extension of its partnership with football’s Chinese Super League.
Nike set to extend Chinese Super League deal – reports
US sportswear company Nike has agreed a deal to extend its kit partnership with club football competition the Chinese Super League, according to multiple reports.