HomeNewsNewsOther IndustryFootballChina

Inter Milan signs Chinese sponsor

Italian Serie A football club Inter Milan has signed a sponsorship deal with Chinese ceramics company Monalisa Tiles.

The deal, the length of which was not disclosed, names Monalisa as Inter’s first official partner in the ceramics sector.

The agreement has been signed as Inter prepares for a return to the Uefa Champions League next season following its fourth-place finish in Serie A in 2017-18.

Monalisa Group president Xiao Libiao said: “Monalisa's collaboration with Inter will enable us to promote our brand and affect a cultural exchange.

“The partnership will see more dynamic and innovative sporting elements introduced with Monalisa's brand, as well as allowing more Chinese consumers to get to know Inter better, along with football and Italian culture in general.”