Vivo steps up as presenting partner of NBA China Games

Chinese smartphone manufacturer Vivo has expanded its association with the NBA basketball league by becoming the presenting partner of the league’s China Games series from 2018 to 2020.

Vivo first teamed up with the NBA in 2016 in a multi-year deal that named it as the official mobile phone partner of the league’s Chinese division.

The new deal has been signed ahead of the 2018 NBA China Games, which pits the Dallas Mavericks against the Philadelphia 76ers at Shanghai’s Mercedes-Benz Arena on October 5, before the two teams meet again on October 8 at the Universiade Center in Shenzhen.

As part of the agreement, Vivo will benefit from advertising exposure through the NBA China Games logo, along with on-court branding and signage.

The company has also been named as an official partner of NBA Fan Day and an associate partner of NBA Cares community projects.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.