China

Football

Federico Palomba, managing director of Juventus FC's APAC office, talks about the club's recent renewal with Chinese mineral water brand Ganten.
Multi-sport

Moves to centralise the Olympics qualification process have been advanced with the dual hosting appointment of Budapest and Shanghai, as the International Olympic Committee continues its push to better…
Basketball

Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027
Multiple Sports

Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency
Football

Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the nex…
Table Tennis

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has extended its sponsorship deal with the Agricultural Bank of China
Basketball

The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.
Table Tennis

World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced that Chinese state-owned jewellery brand China Gold has renewed its sponsorship for the 2023…
Canoeing

The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
Basketball

NBA China has agreed a sponsorship deal with Chinese digital payments company Ant Group under which NBA content and new digital experiences are being created for users on the Alipay platform
Football

The Chinese Super League (CSL) has renewed its title sponsorship agreement with insurance company Ping An. The deal will cover the 2023 season and will be worth CNY100m (€13.7m/$14.7
Tennis

Watchmaker Rolex has renewed its title sponsorship of the Shanghai Masters ATP 1000 tournament in a 10-year deal running from 2023 to 2032
Multiple Sports

Dave O’Connor has left his role as director of global partnerships at Infront, a role in which he led a team overseeing the delivery and activation of Wanda Group’s various sports sponsorships.
Motorsport

Chinese Formula 1 driver Zhou Guanyu has agreed a new endorsement deal with Dior, while also extending his contract with HSBC
Football

Spanish La Liga club FC Barcelona has announced a three-year sponsorship deal with Chinese trading card manufacturer Daka
Football

The Royal Belgian Football Association (RBFA) has added Chinese bedding brand DeRucci International as a regional sponsor. The deal, which covers the China region, was brokered by the Sportfive agency
Football

French Ligue 1 club Paris Saint-Germain has signed a sponsorship deal with Chinese dairy brand Mengniu Group. The deal names Mengniu as an official regional partner of PSG in China
Football

Chinese manufacturer Yadea was announced as a regional supporter of the 2022 Fifa World Cup on the eve of the tournament's kick-off. Yadea makes electric vehicles including e-bikes and scooters