China
Longines backs Chinese alpine ski team, FIS opens Beijing office
Watchmaker Longines has agreed a sponsorship deal for China's national alpine skiing team.
Longines will be the team's designated watch brand and official timekeeper
Anta Sports net profits double to $593m over first half of 2021
Chinese sportswear company Anta Sports Products saw its net profits double over the first half of 2021 to $592.5m (€503.9m) as the group rebounded from a Covid-19 slump.
Asia’s fastest man Su strikes multiple sponsorship deals in China
Chinese Olympic sprinter Su Bingtian is capitalising on a successful Olympic Games by striking sponsorship deals with electronics firm Xiaomi and Chinese car manufacturer GAC Motor
LaLiga agrees licensing deal in China for products aimed at youth
Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products
Borussia Dortmund renews China regional beer sponsorship with Würenbacher
German Bundesliga club Borussia Dortmund (BVB) has renewed its regional sponsorship deal for China with beer brand Würenbacher.
The new deal covers two seasons, 2021-22 and 2022-23.
US politicians attack Beijing 2022 sponsors
American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing
Vivo sponsors China’s national women’s volleyball team
Vivo, the Chinese mobile phone maker, has become the official sponsor of China’s national women’s volleyball team.
AFC and Yili sign off on sponsorship deal
The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili
NBA China agrees sponsorship deal with Xiaopeng Motors
NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
Roca sponsors Spanish football team in China in deal brokered by Sportfive
Spanish bathroom brand Roca has struck an agreement to sponsor the Spanish national men’s football team in China, in a deal brokered by the Sportfive agency.
AFC invites sponsorship bids in electronics category for national team competitions
The Asian Football Confederation, through its appointed agency Football Marketing Asia, has issued an invitation to tender for sponsorship rights in the electronics category to its flagship national team…
Yili becomes sponsor of AFC national team competitions
Chinese dairy products company Yili Group has agreed a sponsorship deal covering Asian Football Confederation national team competitions in the 2021-24 cycle
Ronaldo, Lang Ping top ranking of marketable sports stars in China
Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking
Skyworth extends sponsorship activity with Juventus deal
Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese television set manufacturer Skyworth
EXCLUSIVE: Endeavor China set to acquire Mailman Group
The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands
Colonel KI – KFC & Riot Games
Based around a bespoke game prediction algorithm, KFC’s 2019 sponsorship of the Riot Games-operated League of Legends Pro League in China smashed the brand’s exposure and sales goals.
Eintracht Frankfurt awards Sportfive virtual advertising and Asian commercial role
Bundesliga side Eintracht Frankfurt has turned to the Sportfive agency to sell its virtual perimeter advertising on a global and exclusive basis