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BWF teams up with Royal Selangor

The Badminton World Federation has unveiled pewter manufacturer Royal Selangor as the official trophy partner of the BWF World Tour finals.

The partnership will run for four years, from 2018 to 2021, with this year’s end-of-season finals taking place in the Chinese city of Guangzhou from December 12-16.

Royal Selangor will produce 14 trophies for display on the television court at the finals, Super 1,000, Super 750 and Super 500 events. Additionally, there will be 32 smaller trophies for the winners and 32 runners-up plates, while Royal Selangor will manufacture the medals for all BWF major events.

BWF commercial and communications director Owen Leed cited the company’s “iconic status as one of the Malaysia’s most recognisable and respected brands”.

Royal Selangor executive director Chen Tien Yue added: “We’ve been working with BWF since 2017 for their medal needs, and we have just taken the relationship further by signing this new partnership. This iconic BWF World Tour finals trophy is unique to host city Guangzhou and we are just as proud of it as any trophy we have designed and crafted for F1 races or ATP Masters tennis tournaments.”