China

English Premier League football club Arsenal has signed a global partnership with China-based electric vehicle manufacturer BYD Auto.

Chinese food products manufacturer Uncle Pop has extended its title sponsorship of the International Table Tennis Federation’s Women’s World Cup.

The International Table Tennis Federation has agreed a deal with TATA for the Chinese door manufacturer to sponsor the next three editions of its World Championships.

Chinese sportswear brand 361° has been named as the title sponsor of the upcoming World Men’s Curling Championship.

Snooker’s China Open has agreed a deal for financial services company Fuhua Group to become its new title sponsor.
 

The Portuguese Football Federation (FPF) has agreed a sponsorship deal with Chinese energy drinks company Eastroc Super Drink.

The Portuguese Football Federation (FPF) has entered into a partnership with Chinese drinks producer Hangzhou Wahaha Group.

Fina, the global governing body of aquatic sports, has extended its partnership with Chinese swimwear company Hosa.

Fina, the global governing body of aquatic sports, has agreed a deal for China National Sport Group to title sponsor its Diving World Series as part of a long-term partnership with the organisation.

Chinese Super League football club Chongqing Dangdai Lifan has signed a title sponsorship agreement with SWM Motors.

Chinese energy drink manufacturer Eastroc Super Drink has agreed a deal to sponsor the Chinese Super League, the top tier of club football in the country.

Formula One motor-racing team Renault has agreed a sponsorship deal with business-to-consumer retail marketplace Tmall, which is owned by Chinese e-commerce company Alibaba.

Yadea, a Chinese company which specialises in the production of electric-powered motorcycles, bicycles and scooters, has been unveiled as a regional supporter of this year’s Fifa World Cup national team football tournament, which will take place in Russia.

Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.

Financial services company Beijing WeShare Wealth Asset Management has agreed a deal to become the title sponsor of the Chinese Football Association’s Super Cup club competition.

Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.