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Chinese Basketball Association signs new sponsor

The Chinese Basketball Association has partnered with Scisky, a non-toxic home décor materials company.

According to the Yutang Sports website, the deal will run for two years, covering the 2018-19 and 2019-20 seasons.

The deal is the first of its kind between the CBA and a company in this sector.

Yao Ming, the CBA’s chairman, serves as a brand ambassador for Scisky, which also sponsors NBA basketball outfit the Houston Rockets.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.