Americas
Cerveza Águila scores Colombian football deal with Dimayor
Beer brand Cerveza Águila has become the new title sponsor of Colombia’s main club football competitions.
Elo: Brazil’s domestic payment card champion
Phoenix Open wastes no time in extending with title sponsor
Environmental solutions company Waste Management has announced a 10-year extension to its title sponsorship of annual PGA Tour golf event, the Phoenix Open.
Maxxis expands MLB presence with Atlanta Braves deal
Taiwanese tyre manufacturer Maxxis has entered into a partnership with MLB baseball franchise the Atlanta Braves in a move that will expand its presence in the North American league.
MLB’s Cubs sign Wintrust as latest legacy partner
Banking group Wintrust Financial Corporation has become the official banking partner and fifth ‘legacy partner’ of MLB baseball franchise the Chicago Cubs.
Rio 2016 confident of exceeding London’s sponsorship revenue
Rio 2016 has said it has matched London 2012’s domestic sponsorship revenues for its staging of the Olympic Games and expects to surpass this figure.
Bahia replaces Nike with Penalty
Sporting apparel manufacturer Penalty has replaced Nike as the kit partner of Campeonato Brasileiro Série A top-tier football club Bahia.
Suns unveil new arena naming rights partner
Talking Stick Resort, a luxury hotel and casino in Scottsdale, Arizona has signed up as the new naming rights sponsor of the home arena of the Phoenix Suns NBA basketball franchise.
DraftKings bolsters US presence with 76ers deal
Fantasy sports brand DraftKings has moved to strengthen its position in the US professional sports market after entering into a partnership with NBA basketball franchise the Philadelphia 76ers.
Toyota drives on with USA Hockey
US ice hockey governing body USA Hockey has sealed a multi-year extension to its partnership with Japanese automotive manufacturer Toyota.
Reese’s to sponsor College Football Playoff
The Reese’s brand of North American chocolate manufacturer the Hershey Company is to become a sponsor of the new College Football Playoff (CFP) collegiate American football system.
TicketCity touches down title sponsorship of Cactus Bowl
Secondary ticketing exchange TicketCity has signed up as the title sponsor of the Cactus Bowl annual US college American football game.
United: Targeting business travellers in transport hubs
US-based airline United’s title sponsorship deal for the New York Half Marathon is part of a strategy centred on transport hubs, Mark Krolick, managing director of marketing and product development for United, told Sports Sponsorship Insider.
Coca-Cola bolsters Copa America line-up
Soft drinks giant Coca-Cola has agreed a sponsorship deal for the Copa America 2015 international team football tournament.
America Movil extends with Force India after Perez renewal
Formula One motor racing team Force India has signed an extension to its sponsorship agreement with Mexican telecommunications company America Movil for the 2015 season.
Nike extends US Olympic Committee partnership until 2020
Sportswear company Nike has extended its sponsorship of the United States Olympic Committee (Usoc) through to 2020.
FanDuel bolsters NBA portfolio with Lakers tie-up
Fantasy sports company FanDuel has expanded its presence in North American basketball league the NBA by becoming an official sponsor of the Los Angeles Lakers.
Social media drives NBA uplifts with BBVA and Kia
The National Basketball Association (NBA) has secured higher prices in renewed deals with carmaker Kia Motors America and financial services company BBVA, with both brands highlighting the league’s digital platforms as a key value driver.