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Maxxis expands MLB presence with Atlanta Braves deal

Taiwanese tyre manufacturer Maxxis has entered into a partnership with MLB baseball franchise the Atlanta Braves in a move that will expand its presence in the North American league.

The one-year deal will run for the duration of the 2015 season.

Under the agreement, Maxxis will receive exposure via branding placement on signage inside the team’s Turner Field ballpark. Home plate signage will appear at the top of the first inning.

Maxxis already has agreements in place with MLB outfits the New York Yankees and the Baltimore Orioles. The firm also has partnerships with NBA basketball franchise the LA Lakers as well as English Premier League football club Liverpool.