Americas
Rugby union – national union sponsorship deals
For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.
DraftKings add Broncos to NFL portfolio
Fantasy sports operator DraftKings has become the daily fantasy sports partner of NFL American football franchise Denver Broncos.
Extreme Networks expands sponsorship deal with NFL
Network solutions provider Extreme Networks has signed up as the first official Wi-Fi provider for American football’s NFL.
NBA’s Jazz nets United Fuel Supply deal
NBA basketball team Utah Jazz has agreed a multi-year partnership with fuel distribution company United Fuel Supply.
NHL’s Coyotes team with Mix1 Life
NHL ice hockey team Arizona Coyotes has agreed a long-term partnership with natural nutritional products brand Mix1 Life.
Philadelphia 76ers secure local health partners
The Philadelphia 76ers US NBA basketball franchise has entered into a partnership with local medical facilities the Rothman Institute and Thomas Jefferson University Hospital.
Avaya strikes naming rights deal for Earthquakes MLS stadium
Communications technology company Avaya has struck a naming rights deal for the San Jose Earthquakes’ Major League Soccer stadium.
ANA wings in for rights to LPGA major
Japanese airline All Nippon Airways has secured a long-term deal with the Ladies Professional Golf Association and the IMG agency to serve as the title sponsor of the first women’s golf major tournament of the calendar year from 2015.
Brooklyn Nets score Chinese deals
NBA basketball team Brooklyn Nets has signed sponsorship deals with sportswear company Anta and digital products distributor Lava Tech to enhance its presence in the Chinese market.
Life Fitness strengthens LPGA ties
Global fitness company Life Fitness has enhanced its relationship with the Ladies Professional Golf Association to become an official marketing partner of the organisation.
FanDuel scores Redskins deal
Fantasy sports game operator FanDuel has signed a marketing agreement with NFL American football franchise the Washington Redskins.
Honda takes NHL partnership into Canada
North American ice hockey league the NHL has expanded its partnership with Japanese automotive firm Honda to take in the Canadian market.
BBVA: Building on football and basketball
Driving customer engagement and generating sales is key to Spanish bank BBVA’s sponsorship strategy.
Etihad Airways adds New York City FC to sponsorship portfolio
Major League Soccer newcomer New York City FC has agreed a five-year deal to make Abu Dhabi-based airline Etihad Airways its principal partner.
Heineken nets seven team partners in MLS drive
Dutch brewing company Heineken has expanded its involvement in Major League Soccer by announcing individual team partnerships with seven franchises from the North American football competition.
High-flying Cardinals extend with major partner
NFL American football team Arizona Cardinals has signed an expanded nine-year renewal to its commercial partnership with gambling and entertainment destination brand Gila River Casinos.
Buffalo Bills bring BENRUS on board
Military-inspired lifestyle brand BENRUS has entered into a multi-year partnership with NFL American football franchise the Buffalo Bills.
Lacoste gains retail presence under Miami Open deal
French sportswear and fashion brand Lacoste has agreed a five-year deal to become an official partner of the Miami Open tennis tournament from 2015 to 2019.