Secondary ticketing exchange TicketCity has signed up as the title sponsor of the Cactus Bowl annual US college American football game.
TicketCity struck the deal with the Fiesta Bowl, which operates the game.
The next edition of the TicketCity Cactus Bowl will take place on January 2 at Sun Devil Stadium in Tempe, Arizona. The game will feature teams from the Big 12 and Pac-12 conferences.
TicketCity already has relationships with the Pac-12 and more than a dozen teams from the country’s National Collegiate Athletic Association.