Suns unveil new arena naming rights partner

Talking Stick Resort, a luxury hotel and casino in Scottsdale, Arizona has signed up as the new naming rights sponsor of the home arena of the Phoenix Suns NBA basketball franchise.

American Airlines, the arena’s current naming rights partner, announced in September that it would not renew its 10-year deal beyond the end of the 2014-15 season.

Financial details of the new agreement, which will start with the 2015-16 campaign, have not been disclosed, but the venue will be called Talking Stick Resort Arena. The length of the multi-year deal has also not been revealed.

The venue is owned and operated by the Suns, but is also the home of the Phoenix Mercury Women’s NBA team and the Arizona Rattlers arena football team.

“Like Talking Stick Resort, this venue has become an iconic destination for entertainment in Arizona,” said Diane Enos, president of the Salt River Pima-Maricopa Indian Community, the owner and operator of Talking Stick Resort.

“Thousands of families and individuals have created long-lasting memories at this venue which makes its new name, ‘Talking Stick Resort Arena,’ all the more meaningful.”

Suns president Jason Rowley added: “Talking Stick Resort and Casino Arizona has been a trusted and valued partner of the Phoenix Suns for many years. This naming rights agreement brings our partnership to a new level and will have an astral impact on the visibility of their support for the Phoenix Suns, Phoenix Mercury and the entire community.”