News
Nationwide Insurance touches down with Dallas Cowboys
Nationwide Insurance has agreed a new sponsorship deal with the Dallas Cowboys in a partnership that will begin with the sponsorship of the National Football League (NFL) side’s pre-season game against the Cincinnati Bengals on August 24.
LeBron James swoops to seal Tencent deal
National Basketball Association (NBA) superstar LeBron James has signed a deal with internet provider Tencent to promote the Chinese version of the NBA2K video games.
Manchester City drives into Indonesian market with Daihatsu
Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.
CBF feeds commercial hunger with BRF partnership
The Brazilian Football Confederation has signed another major sponsorship deal ahead of the 2013 Fifa Confederations Cup, with food company BRF agreeing a contract until 2022.
Musto to set sail again with Volvo Ocean Race
Musto has strengthened its long-term relationship with the Volvo Ocean Race by being selected as the official supplier of sailing apparel and footwear for the 2014-15 event.
Chevrolet races ahead with U.S. Soccer partnership
Chevrolet has agreed a three-year sponsorship deal with the United States Soccer Federation to become an official partner of the governing body.
FIS awards World Ski Championship marketing rights to Infront
The International Ski Federation (FIS) has awarded the marketing of all commercial rights for the 2019 and 2021 World Ski Championships in the alpine and Nordic events to Infront Sports & Media.
German national team dresses to impress with Hugo Boss
The German Football Association has signed a three-year partnership with fashion house Hugo Boss.
United gains commercial credit with Mexican partnership
Manchester United has signed a four-year sponsorship deal, from 2013-14 to 2016-17, with Mexican banking group INVEX.
SAP strengthens Hoffenheim partnership
German software giant SAP has signed a three-year extension, from 2013-14 to 2015-16, to its partnership with TSG 1899 Hoffenheim, upgrading its relationship to become the 1.Bundesliga football club’s new main sponsor.
Uefa launches licensing tender for upcoming events
Uefa has launched an invitation to tender for the master licensee rights to a number of European football competitions between 2014 and 2017, including Euro 2016.
BoomBoom boosts US cricket
The United States of America Cricket Association has agreed a two-year deal, from 2013-14 to 2014-15, with sporting apparel manufacturer BoomBoom.
Kansas Athletics seals Adidas partnership extension
Adidas has opted to renew its footwear and apparel partnership with Kansas Athletics, the athletics department of the University of Kansas, for an additional six years until 2019.
Newcastle set for Cisse talks over sponsor issue
Newcastle United will hold talks with striker Papiss Cisse after he insisted he would not wear the team’s shirt carrying the branding of money lender Wonga, according to the Shields Gazette newspaper.
Herbalife joins Bali Triathlon sponsor roster
Herbalife has become a gold sponsor of the 2013 Bali International Triathlon.
EXCLUSIVE: IPC set to double global partner programme
The International Paralympic Committee is looking to double its number of global sponsors.
Kitbag adds to Ryder Cup portfolio
Kitbag has been announced as the official retail partner for golf’s 2014 Ryder Cup at the Gleneagles Hotel in Perthshire, Scotland.
San Jose’s ‘Shark Tank’ set to switch from HP to SAP
The City of San Jose is set to agree a new five-year naming rights deal with SAP for the home arena of the NHL's Sharks.