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German national team dresses to impress with Hugo Boss

The German Football Association (DFB) has signed a three-year partnership with fashion house Hugo Boss.

The German company will become the new official outfitter of the senior team, along with the Under-21 team. The agreement runs through to Uefa Euro 2016, which takes place in France.

Hugo Boss will join the DFB’s commercial portfolio, which includes Mercedes-Benz as its main sponsor and Adidas as main supplier.

Bitburger, Coca-Cola, Commerzbank, Deutsche Post, Deutsche Telkom and SAP serve as premium partners, while the DFB’s partner tier is filled by Allianz, Lufthansa, McDonald’s, Nivea for Men and REWE.