HomeNewsNewsAutomobile ManufacturingFootballEngland

Manchester City drives into Indonesian market with Daihatsu

Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.

The agreement marks the Japanese automotive company’s first partnership with a football club. It will be activating the partnership with City’s crest and players throughout its dealership network across 52 cities.

City players will take part in a television commercial later this year and will also visit Indonesia this summer to take part in local promotions, as part of the club's pre-season tour of Southeast Asia.

Amelia Tjandra, marketing director of PT Astra Daihatsu Motor, Daihatsu’s sole agent in Indonesia, said: “Manchester City enjoys a huge following in the region and Daihatsu’s market share has grown and grown over the last four years, to the second largest for eco-friendly compact cars in the country. Through synergising our resources and customers bases, we have the opportunity to engage with Indonesia like never before.”