Motorsport
FT enters Formula One with Williams
Formula One motor-racing team Williams has agreed a multi-year partnership with UK newspaper the Financial Times
SportPesa gets first-year discount in Racing Point F1 title deal
Kenyan bookmaker SportPesa is paying $8m (€7.1m) in year one of its two-year title sponsorship deal with Formula One team Racing Point, and $12m in year two, SportBusiness Sponsorship has learned.
Harley-Davidson enters Formula E with Envision Virgin Racing deal
Formula E team Envision Virgin Racing has signed a multi-year sponsorship deal with motorcycle brand Harley-Davidson
tappit’s cashless payments tech connects with Man City, Australian Grand Prix
UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.
PepsiCo links up with Indianapolis Motor Speedway
PepsiCo Inc. has signed a new multi-year partnership with Indianapolis Motor Speedway (IMS)
Nascar rejects Monster Energy extension to focus on multi-partner model
Nascar has rejected a one-year extension offer from Nascar Cup title partner Monster Energy – paving the way for a new multi-partner, multi-tier sponsorship approach in 2020.
Geox broadens Formula E involvement with Rome race deal
Italian shoe and clothing manufacturer Geox has agreed a title sponsorship deal for the country’s round of the Formula E electric racing series.
JVCKenwood extends backing of World Touring Car Cup
Japanese consumer electronics company JVCKenwood has renewed its sponsorship of the World Touring Car Cup (WTCR) motorsport series
Oakley builds MotoGP ties with Honda deal
US eyewear brand Oakley has stepped up its involvement in the MotoGP motorcycling championship by agreeing a partnership with Honda Racing Corporation
Michelin in, Movistar out as title sponsor for Aragon MotoGP
French tyre brand Michelin has signed as the new title sponsor of the 2019 Aragon MotoGP, taking over from Spanish telco Movistar
Formula One extends with partners for expanded esports series
The Formula One motor-racing championship has extended deals with the organisers and sponsors of its esports series, which will see prize money more than double this year amid expansion plans
Renault Sport and DuPont target innovation through new partnership
Renault Sport Racing, the motorsport operation of the French automotive manufacturer, has agreed a multi-year strategic technical partnership with US conglomerate DuPont
Puma joins W Series for debut season
German sportswear manufacturer Puma has further strengthened its presence in motorsport by agreeing a partnership with new women’s championship the W Series.
Showa ramps up Kawasaki Racing Team deal
Japanese automotive products company Showa has upgraded its partnership with the World Superbike team champions Kawasaki Racing Team to a major sponsorship role.
Motul steps up WorldSBK association with race deals
Motor oils and industrial lubricants manufacturer Motul has further enhanced its partnership with the Superbike World Championship (WorldSBK), taking title sponsorship rights to two of this season’s r…
Nascar receives Geico sponsorship boost
Nascar has suffered an exodus of corporate partners in recent years but the American stock car racing series received a timely boost today with the announcement of Geico as its 'Official Insurance Partner'
Coca-Cola extends with McLaren F1 in multi-brand campaign
Coca-Cola has extended its partnership with the McLaren Racing team for the 2019 Formula One season, after a successful pilot programme in 2018
FIA chief backs WHO moves against tobacco company sponsorship
The World Health Organisation has thrown the spotlight on tobacco company partnerships with motorsports teams in a statement urging governments to enforce bans on tobacco advertising at sporting events