HomeNewsNewsClothing - Non SportsMotorsportItaly

Geox broadens Formula E involvement with Rome race deal

Italian shoe and clothing manufacturer Geox has agreed a title sponsorship deal for the country’s round of the Formula E electric racing series.

Geox will title sponsor the second edition of the Rome E-Prix on April 13. The company already has an interest in Formula E through its role as main sponsor of US team Dragon.

Geox’s Rome stores will be promoting the Formula E race through special shop windows dedicated to sustainability, innovation and technology.

At the same time, the Geox Dragon Gen2 car will be on display in front of the Geox store situated in the Porta di Roma shopping arcade, with a special racing simulator set up at the Via-del-Corso store between April 12-14.

Most recent

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.