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Latest Analysis
Interwetten doubles up Bundesliga club partnerships, adds Sporting Gijón in Spain
Austrian gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …
MLS teams rise together as jersey sponsorship nets more than $80m in 2019
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.
Major League Soccer taps into youth and ethnic diversity like no other US sport
MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.
Betway: Visibility the key to darts title deal
Based in Malta and Guernsey, Betway is a regulated online gambling brand with over 1.8 million customers worldwide
Bapco title deal no problem for WEC fuel partner
The non-exclusive nature of tyre, fuel and lubricant sector sponsorship rights across central, event and team properties linked to the World Endurance Championship (WEC) allowed Bapco, Bahrain’s state-owned oil company, to title sponsor the season-ending 6 Hours of Bahrain race, despite the presence of Shell as the series’ Official Fuel Supplier.
Interwetten doubles up Bundesliga club partnerships, adds Sporting Gijón in Spain
Austrian gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …
MLS teams rise together as jersey sponsorship nets more than $80m in 2019
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.
Major League Soccer taps into youth and ethnic diversity like no other US sport
MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.
American Express buys into Brighton and Hove Albion’s long-term vision
Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.