HomeAnalysisBettingMotorsportGlobal

SportPesa gets first-year discount in Racing Point F1 title deal

MONTMELO, SPAIN - MARCH 01: Sergio Perez of Mexico driving the (11) Racing Point RP19 Mercedes in the Pitlane during day four of F1 Winter Testing at Circuit de Catalunya on March 01, 2019 in Montmelo, Spain. (Photo by Mark Thompson/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Related Articles

Motorsport
Soft Drinks

The new title sponsor agreement between energy drink brand Monster Energy and the Nascar open wheel racing series for its top competition was described this month as a “steal” by motorsports marketing experts, after the organisation took a hit on the value of its top position.

Motorsport
Energy

The non-exclusive nature of tyre, fuel and lubricant sector sponsorship rights across central, event and team properties linked to the World Endurance Championship (WEC) allowed Bapco, Bahrain’s state-owned oil company, to title sponsor the season-ending 6 Hours of Bahrain race, despite the presence of Shell as the series’ Official Fuel Supplier.

Related News

Motorsport
Telecoms

UK-based Formula One team Williams posted a loss in the first six months of 2019 – with a fall in sponsorship earnings contributing to the negative interim results.
Motorsport
Energy

Wind turbine company Vestas has become the Principal Partner of the Mercedes-Benz EQ Formula E Team in a long-term deal
Motorsport
Soft Drinks

US Formula One motor-racing team Haas has today (Monday) announced that its title sponsorship deal with British energy drinks brand Rich Energy has been terminated with immediate effect
Motorsport
Watches

Swiss watchmaker TAG Heuer has consolidated its position in electric motorsports as the title sponsor of the new Porsche Formula E team

Most recent

Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Motorsport
Betting

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Multi-Sport
Information Technology

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…
Football
Sporting Apparel

Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.