HomeAnalysisFinancial ServicesFootballEngland

tappit’s cashless payments tech connects with Man City, Australian Grand Prix

UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.

The deal is a three-year regional partnership from 2018-19 to 2020-21, covering the UK and Asia-Pacific.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related Articles

Motorsport

Fierce competition in the Mexican telecoms sector and the success of last year’s Mexican Formula One Grand Prix helped push telecoms operator AT&T above the expected market price for Presenting Sponsorship rights to the inaugural ‘6 Hours of Mexico City’ World Endurance Championship (WEC) race.

Football
Clothing & Accs.

Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.

Related News

Football

Fun88 is to retain a commercial association with Newcastle United as its official Asian betting partner, with the Premier League club preparing to unveil a new lucrative front-of-shirt sponsor
Football

Swiss Super League champion BSC Young Boys has extended its contract with main sponsor, online trading company Plus500
Football

Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
Football

European governing body Uefa has issued an invitation for brands to express their interest in the remaining sponsorship packages available for its next club competitions sponsorship cycle, which runs from…

Most recent

Ice Hockey

Anneliese Mesilati, head of brand activation and sponsorship for UBS in the Americas, speaks about the firm's sponsorship of the New York Islanders hockey-specific stadium and the company's deal with the Mercedes F1 team. Ben Cronin reports.
Basketball

The NBA generated $760.3m in sponsorship income in 2022-23, renewing four contracts and agreeing two new deals with Hisense and Sorare. Matthew Glendinning provides detailed analysis of its commercial portfolio.
Football

The FIGC has maximised its 'mobility' sector sponsorship income by signing deals with Telepass and VW Italia. Matthew Glendinning reports.
Motorsport

Heineken was prompted to move fast to renew its Global Partner deal with Formula 1 after finding out rival brewer AB InBev was also interested in securing the rights. Ben Cronin reports.