French tyre brand Michelin has signed as the new title sponsor of the 2019 Aragon MotoGP, taking over from Spanish telco Movistar.
Under the deal, the race will be rebranded as the Gran Premio Michelin de Aragon. The deal was signed by Michelin and Dorna Sports, the agency that owns and operates MotoGP.
The MotoGP, held at the MotorLand Aragon course in northeastern Spain, takes place from September 20 to 22.
Matthew Ye, senior vice-president of Michelin’s 2Wheel business line, said: “The purpose of our investment in motorsport is to take its technologies forward and provide our consumers with the very best products.
“A number of Michelin hypersport tyre ranges will be launched in 2020, including our new track-day products Michelin Cup2 and Michelin Slick2. Our involvement with the ‘Gran Premio Michelin de Aragon 2019’ as title sponsor provides us with a first-class platform to address biking enthusiasts across the world and reveal our new offers.”
Michelin has been the Official Tyre Supplier to the premier class of MotoGP since 2016.