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Showa ramps up Kawasaki Racing Team deal

Japanese automotive products company Showa has upgraded its partnership with the World Superbike team champions Kawasaki Racing Team to a major sponsorship role.

Under the deal, Showa will ramp up its branding rights on the KRT bike and assets. Previously, the company focused on the technical side of the partnership.

The company said in a press release: “From a technical point of view we will be keeping things at the maximum, but it is important to support KRT in a financial way and expand our brand image, so that people can recognise us in the market more easily.”

Showa is understood be the dominant suspension manufacturing company in the WorldSBK, series. It has R&D centres in Japan, India and other Asian countries, as well as the US and Europe.