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Arya Premier, a Malaysia-based events and business development company, has signed up as title sponsor of Le Tour de Femina, a UCI-sanctioned women's cycle race taking place from November 16 to 21 in Malaysia
Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.
The Seattle Storm has announced a 10-year partnership with Symetra Life Insurance Company, which will have branding on the upper left-hand shoulder of the WNBA team's jersey as part of the deal
Five Dutch companies will pay for the main shirt partner position at Dutch Eredivisie club PSV Eindhoven from next season under the ‘Metropolitan Region Brainport Eindhoven’ banner.