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PepsiCo links up with Indianapolis Motor Speedway

PepsiCo Inc. has signed a new multi-year partnership with Indianapolis Motor Speedway (IMS).

Under the deal, PepsiCo brands Pepsi and Mountain Dew will become the Official Soft Drinks of the speedway, and Pepsi brand Aquafina will become the Official Water.

J. Douglas Boles, president of IMS, said: “PepsiCo products are a perfect complement to events at the Indianapolis Motor Speedway, and Pepsi’s market activation and consumer focus make for an exciting partnership.”

The agreement begins in May with the running of the Indianapolis 500 presented by Gainbridge and IndyCar Grand Prix.