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Sunglasses and eyewear manufacturer Maui Jim has agreed a partnership with golf organisation the European Tour

Formula One motor-racing team Mercedes has entered into a partnership with Police, the lifestyle brand of eyewear manufacturer Group De Rigo

US eyewear brand Oakley has stepped up its involvement in the MotoGP motorcycling championship by agreeing a partnership with Honda Racing Corporation

Coolwinks, an online eyewear provider, has been signed up as the principal sponsor of the Sunrisers Hyderabad Indian Premier League Twenty20 cricket team