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Puma joins W Series for debut season

German sportswear manufacturer Puma has further strengthened its presence in motorsport by agreeing a partnership with new women’s championship the W Series.

The W Series will launch its debut season with an event at Hockenheim, Germany from May 3-4. Puma Motorsport’s partnership will concentrate on the supply of high-performance flame-retardant racewear for W Series’ drivers and reserve drivers, to ensure Formula One standards of safety, performance and comfort.

The triple-layer Nomex race suits will be uniquely tailored to optimise the fit for each driver. Puma also holds partnerships with F1 teams Mercedes, Ferrari and Red Bull Racing, along with Formula E and the World Endurance Championship, and Team Penske in Nascar and IndyCar.

James Clark, head of sports marketing for motorsport at Puma, said: “Having a leading product offering for women is one of our strategic priorities and we are excited that W Series allows us to combine this with our successful heritage in motorsports.”

Catherine Bond Muir, W Series chief executive, added: “We are already working together on activation programmes to take our respective products to new audiences across the globe.”

Read this: ‘Mission-driven’ all-female W Series hopes to attract free-to-air coverage and purpose-beyond-profit sponsorship