Nascar has suffered an exodus of corporate partners in recent years but the American stock car racing series received a timely boost today with the announcement of Geico as its ‘Official Insurance Partner’.
As part of a multi-year agreement, which will expand the auto insurance company’s presence across the series, Geico will gain exclusive promotional rights across the US and US military bases abroad.
Geico – which replaces Nationwide in this sponsorship category – will also be present at key Nascar races throughout the season, building further upon its at-track activation plans, such as the Geico Restart Zone.
Jon Tuck, Nascar’s vice-president and chief revenue officer, said in a statement: “Our partnership with Geico deepens their presence in the sport and provides them even more opportunities to engage our brand loyal fans to maximize their marketing objectives.”
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