Motorsport

Formula One motor-racing world championship team Ferrari has signed a sponsorship agreement with Luxottica Group, the parent company of the Ray-Ban sunglasses brand.

Italian energy company Enel will not renew its ATP Tour partnership at the end of this year and will instead focus it sponsorship strategy on Formula E.

Luxury accessories and apparel brand Michael Kors has agreed a deal to become the official lifestyle partner of Formula One motor racing team McLaren-Honda.

Korean tyre company Hankook aims to increase brand awareness and brand image as a premium tyre supplier in Europe through sponsorship activities that are integral to the company’s marketing strategy in the region.

Italian tyre manufacturer Pirelli has concluded a three-season extension to its partnership with the Formula One motor racing series.

Global energy firm Enel Group is thought to be paying towards the upper end of the FIA Formula E Championship fee scale as the series’ new ‘Official Power Partner’.

The Heineken brewery has signed up as a global partner of the Formula One motor-racing world championship.

Formula One motor-racing world championship team Renault has sealed a commercial partnership with Admiral Yachts.

Clothing company Pepe Jeans accepted a deal with Red Bull Racing that offered significantly less visibility than its previous agreement because of the equity it has built with the Formula One team.

Korean tyre maker Hankook has extended its Official Partner deal with the German Touring Car series (DTM) for three years, from 2017 to 2019, and will remain the highest-paying sponsor on the DTM’s central roster.

For the purposes of this Data Report into the top three sponsors by rights fee attached to the 10 Formula One teams for the 2016 season, carmaker constructors have not been included.

Financial services company Global Finanz has entered into a partnership with Formula One motor racing team Williams.

Formula One world championship motor-racing team Red Bull Racing has renewed its partnership with Pepe Jeans London.

Professional services group Accenture is using sponsorship as a customer acquisition tool in tandem with big data in a strategy far removed from its high-profile sponsorships in golf and Formula One from…

The Virgin Australia airline has been unveiled as the new title sponsor of the country's V8 Supercars motorsport series.

Formula One motor racing team Sauber has agreed a sponsorship deal with Asian online gaming company AG88.com.

Diageo-owned whisky brand Johnnie Walker will continue to use its ‘Join the Pact’ responsible drinking initiative as the centrepiece of its investment in Formula One. K