Motorsport
Puma joins W Series for debut season
German sportswear manufacturer Puma has further strengthened its presence in motorsport by agreeing a partnership with new women’s championship the W Series.
Showa ramps up Kawasaki Racing Team deal
Japanese automotive products company Showa has upgraded its partnership with the World Superbike team champions Kawasaki Racing Team to a major sponsorship role.
Motul steps up WorldSBK association with race deals
Motor oils and industrial lubricants manufacturer Motul has further enhanced its partnership with the Superbike World Championship (WorldSBK), taking title sponsorship rights to two of this season’s r…
Nascar receives Geico sponsorship boost
Nascar has suffered an exodus of corporate partners in recent years but the American stock car racing series received a timely boost today with the announcement of Geico as its 'Official Insurance Partner'
Coca-Cola extends with McLaren F1 in multi-brand campaign
Coca-Cola has extended its partnership with the McLaren Racing team for the 2019 Formula One season, after a successful pilot programme in 2018
FIA chief backs WHO moves against tobacco company sponsorship
The World Health Organisation has thrown the spotlight on tobacco company partnerships with motorsports teams in a statement urging governments to enforce bans on tobacco advertising at sporting events
Marriott signs expanded Mercedes deal
Formula One motor-racing team Mercedes has renewed its partnership with hospitality chain Marriott International
BAT drops McLaren branding for Australian Grand Prix
McLaren Racing Formula One team has confirmed that British American Tobacco (BAT) will sit out the season-opening Australian Grand Prix this weekend
Tata Communications takes on digital transformation role at Williams F1
Formula One team ROKiT Williams Racing has signed Tata Communications as its Official Digital Transformation Partner
Mission Winnow to brand Scuderia Ferrari after Australian GP
US tobacco giant Philip Morris International has confirmed that ‘Mission Winnow’ will continue as title partner of the Ferrari F1 team for 2019, despite being removed for this weekend’s season-opening Austr…
Formula E’s DS Techeetah signs up AFEX
The DS Techeetah team, which competes in the Formula E electric car-racing world championship, has struck a sponsorship deal with Associated Foreign Exchange (AFEX)
Motul renews with ACO, WEC and Le Mans
Engine lubricant company Motul has signed a multi-year renewal with the Automobile Club de l’Ouest (ACO) for the FIA World Endurance Championship (WEC).
Tappit to showcase cashless technology at Australian Grand Prix
Cashless payment provider tappit has signed a three-year cashless technology partnership with the Australian Formula One Grand Prix
Mission Winnow dropped from Ferrari F1 team name, censored at F1.com
Tobacco giant Philip Morris International has dropped its Mission Winnow branding from the Scuderia Ferrari Formula One team name, and the logo has been censored at Formula1.com
TrüNorth steps up Nascar backing
North American stock car-racing series Nascar has agreed a multi-year partnership with TrüNorth, a provider of limited liability warranties for commercial medium- and heavy-duty trucks.
Red Bull, Avis and more commit to Supercars Championship ahead of new season
Australian motor-racing series the Supercars Championship has revealed a host of sponsorship renewals ahead of the start of its 2019 season
Ferrari teams up with forex broker EightCap
Formula One motor-racing team Ferrari has sealed a sponsorship deal with Australian forex and CFD broker EightCap
Alfa Romeo Racing adds Magneti Marelli, Adler-Pelzer Group as new partners
Swiss Formula One motor-racing team Alfa Romeo Racing has signed new partnerships with automotive components manufacturers Magneti Marelli and Adler-Pelzer Group