Harley-Davidson enters Formula E with Envision Virgin Racing deal

Formula E team Envision Virgin Racing has signed a multi-year sponsorship deal with motorcycle brand Harley-Davidson.

The sponsorship reflects Harley-Davidson’s entry into the electric vehicle mobility space and the launch of a portfolio of electric motorcycles, starting with the LiveWire-branded model. LiveWire will go on sale in autumn this year.

Marc McAllister, vice-president of product consumer portfolio management, Harley-Davidson, said: “Electric vehicles are at the cutting edge of future mobility conversations globally, and that future is happening now.

“We’re incredibly excited to be partnering with Envision Virgin Racing, one of the leading proponents of Formula E – the highest form of e-propulsion motorsport.”

Envision Virgin Racing is one of the founding teams in Formula E. Harley-Davidson is the fourth major partnership for the team in the past 12 months, following deals with Stanley Black & Decker, Audi Sport and Genpact.