Watches
Elliott Brown on time with Clipper Race partnership
British watch manufacturer Elliot Brown has entered into a partnership with the Clipper Round the World Race sailing event.
Bremont: America’s Cup to shift watch brand in US
UK luxury watch brand Bremont will use its Timing Partner deal with sailing’s America’s Cup and defending champions Oracle Team USA to help drive the company’s expansion into the US.
Rolex times it right with Davis Cup extension
Swiss watch manufacturer Rolex has struck a deal with the International Tennis Federation to continue its sponsorship of the global governing body's Davis Cup men’s national team competition.
Longines steps up support of equestrian sports with EEM deal
Swiss watchmaker Longines has expanded its partnership with the European Equestrian Masters (EEM) series in a deal that will further strengthen its backing of the sport.
Omega opts for more time with Team New Zealand
Team New Zealand has renewed its long-term major sponsor association with watchmaker and timing specialist Omega for its campaign in the 35th America’s Cup sailing event.
Tag Heuer bolsters WMM portfolio with London Marathon deal
Swiss watchmaker Tag Heuer has expanded its commercial support of the World Marathon Majors (WMM) series by agreeing a deal to become an official partner of the 2016 London Marathon.
Red Bull deal brings Swatch back to volleyball
Swiss watchmaker Swatch last month signed a deal with the International Volleyball Federation (FIVB) and its promoter Beach Major Company to return to the sport as the title sponsor of the Beach Volleyball Major Series in 2015.
PGA Tour secures long-term extension with Rolex
Swiss watch manufacturer Rolex has signed a long-term extension to its partnership with golf’s PGA Tour.
Ladies European Tour signs long-term Omega deal
Watchmaker Omega has signed a 10-year partnership with golf’s Ladies European Tour.
Hublot enters cricket market with World Cup deal
Swiss watch manufacturer Hublot has sealed an agreement with the International Cricket Council to serve as the official timekeeper at the 2015 World Cup in Australia and New Zealand.
Buffalo Bills bring BENRUS on board
Military-inspired lifestyle brand BENRUS has entered into a multi-year partnership with NFL American football franchise the Buffalo Bills.
Longines adds Japan Cup to horse racing portfolio
Luxury Swiss watch brand Longines has bolstered its established presence in horse racing through a sponsorship agreement with the Japan Racing Association for the Japan Cup.
New York City FC and LA Galaxy bring in partners
New York City Football Club has entered into a partnership with the New York Presbyterian Hospital while Major League Soccer counterpart Los Angeles Galaxy has made luxury watchmaker Ritmo Mundo an official partner for the 2015 season.
Longines expands horseracing portfolio with Breeders’ Cup deal
Swiss watchmaker Longines has agreed a deal to become an official partner of the 2014 Breeders’ Cup US horseracing showpiece.
Tissot gets more time with winter Universiade
The International University Sports Federation (FISU) has announced that Swiss luxury watch brand Tissot will again serve as the official timekeeper of its winter Universiade for the 2015 edition of the biennial multi-sport event.
Longines steps up commitment to FEI
Swiss watchmaker Longines has expanded its commitment to the International Equestrian Federation (FEI) by becoming an official partner of the final leg of the 2014 Nations Cup Eventing season.
Tissot signs up for Australian MotoGP race
Watchmaker Tissot has struck a deal to serve as the title sponsor of the Australian race on motorcycling’s 2014 MotoGP World Championship calendar.
Mercedes times it right with IWC Schaffhausen extension
Formula One motor-racing team Mercedes has extended a partnership with watch manufacturer IWC Schaffhausen.