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PGA Tour secures long-term extension with Rolex

Swiss watch manufacturer Rolex has signed a long-term extension to its partnership with golf’s PGA Tour.

The new deal will run for 11 years, from 2015 until 2025.

Under the agreement, Rolex will become an official marketing partner of the PGA Tour and will take on additional partner roles at its various events.

Rolex will become the official timekeeper of the PGA Tour, Champions Tour and Web.com Tour, in addition to the biennial World Cup of Golf.

The company will also become an official sponsor of all four World Golf Championships events as well as the CIMB Classic in Kuala Lumpur, Malaysia plus a global partner of the Presidents Cup

In addition, Rolex will become an official partner and the official timekeeper of the World Golf Hall of Fame & Museum.

Rolex started supporting the PGA Tour in 2007.