Watches
BMC Racing lines up Tag Heuer as new sponsor
Swiss watch manufacturer Tag Heuer has agreed a deal to become a sponsor of UCI WorldTour cycling team BMC Racing for the 2017 season, according to the Cyclingnews.com website.
Hublot times it right with New York Giants partnership
Swiss watchmaker Hublot has entered into a partnership with NFL American football franchise the New York Giants.
TAG Heuer seizes Premier League deal, rivals hold fire
Premier League to keep time with Tag Heuer
Swiss watch manufacturer Tag Heuer has been unveiled this (Tuesday) afternoon as a new partner of football’s English Premier League.
Tag Heuer on time with Football Federation Australia
Football Federation Australia has unveiled a partnership with Swiss watchmaker Tag Heuer.
Tag Heuer adds WTCC to growing motorsports portfolio
Watchmaker Tag Heuer added another property to its burgeoning motorsports portfolio under an agreement with the World Touring Car Championship (WTCC).
Casio keeps F1 relationship ticking with Toro Rosso deal
Japanese watch brand Casio has agreed a two-year deal to become an official partner of Formula One motor racing team Toro Rosso.
Rolex adds WEC rights to Le Mans 24 Hours
Luxury watch brand Rolex has renewed its partnership with the Le Mans 24 Hours race and extended the agreement to include the entire World Endurance Championship (WEC), serving as the motor racing series’ Official Timing Partner.
Tag Heuer lands engine branding rights as Red Bull deal confirmed
Formula One team Red Bull Racing has confirmed a deal with luxury watch brand Tag Heuer, with the Swiss company set to take on branding rights to the team’s power unit from the 2016 season of the motor racing championship.
Infront unveils Tissot as new CBA League partner
The Infront Sports & Media agency, exclusive marketing partner of China’s CBA Professional Basketball League, has confirmed Swiss watch brand Tissot as the new official timekeeper of the CBA League.
CBA clocks up partnership with Tag Heuer
The Chinese Basketball Association (CBA) has agreed a partnership with luxury watch brand Tag Heuer.
Tissot’s work with Fiba key to NBA mega-deal
Swiss watchmaker Tissot’s Global Partner deal with Fiba, basketball’s global governing body, led to its biggest ever sponsorship agreement with the US-based National Basketball Association.
Tissot: Wide-reaching portfolio secures North America exposure with NBA
Reliability and practical application are at the front of watchmaker Tissot’s sponsorship strategy.
Tissot arrives in time for Rugby World Cup
Swiss watch manufacturer Tissot has agreed to become the official timekeeper of Rugby World Cup 2015.
Bundesliga deal to revive TAG Heuer in Germany
Jean-Claude Biver, chief executive of luxury watch brand TAG Heuer, pushed through the acquisition of sponsorship rights to the German football league “to correct a scandalous weakness” in the brand’s performance in Germany.
Bundesliga duo bolster commercial portfolios
German football team TSG Hoffenheim has signed a sponsorship deal with pharmaceutical group Lohmann Therapie-Systeme, while its Bundesliga counterpart Mainz 05 has renewed terms with watchmaker Maurice Lacroix.
Tag Heuer joins Bundesliga for new campaign
Swiss watchmaker Tag Heuer has agreed a three-year commercial partnership with the Bundesliga, the top division of football in Germany.
Winamax continues Ligue 1 expansion with Nantes
Online poker operator Winamax has made its latest commercial move into the French Ligue 1 football division through a deal with FC Nantes.