Watch brand Chronotech has become an official partner of Italian Serie A football club AC Milan for the 2013-14 season.
Rado has agreed a three-year deal with the Lawn Tennis Association (LTA) to become an official sponsor of the governing body of British tennis, as well as the official timekeeper of the Aegon Championships, Aegon Classic and Aegon International events.
Leading MotoGP team Yamaha Factory Racing has added to its expanding commercial portfolio by confirming TW Steel as an official sponsor.
French brands Peugeot, Lacoste and Longines are all longstanding official partners of the prestigious international Grand Slam tennis tournament, Roland-Garros (the French Open).
Longines has expanded its relationship with Ascot Racecourse by agreeing an initial five-year deal to become an official partner of the venue until at least 2017.
Motorsport’s Formula E Championship has signed a partnership with Tag Heuer ahead of its debut campaign in 2014.
Formula One team Lotus has agreed a two-year sponsorship deal with Richard Mille.
Tissot has signed up as a sponsor of the World Table Tennis Championships.