Watches
Omega: No change in sports strategy
Omega president Stephen Urquhart told Sports Sponsorship Insider that there will be no change to the luxury watch brand’s sponsorship strategy or targeted sports over the next 24 months.
Citizen extends US Open partnership
Watch maker Citizen Watch Company of America has extended a long-standing partnership with the US Open tennis grand slam.
Fina to spend more time with Omega
Fina, the global governing body of aquatic sports, has extended its partnership with Swiss watchmaker Omega through 2021.
Omega spends big for PGA of America extension
Omega swings it again
Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.
Hublot enters NFL market with Dallas Cowboys
Swiss watch brand Hublot has agreed its first partnership with an NFL American football team by announcing a deal with the Dallas Cowboys.
LPGA signs up partners for 2016 International Crown
The Ladies Professional Golf Association has announced that Calamos Investments and Rolex will serve as global partners for the second edition of its International Crown event when it is staged in Sugar Grove, Illinois in July 2016.
Longines saddles up for Los Angeles Masters
Swiss luxury watch brand Longines has agreed a deal with Masters Grand Slam Indoor equestrian series organiser EEM World to be the title sponsor of the inaugural Los Angeles Masters event.
Marseille to keep time with Rodania
Swiss watch manufacturer Rodania has agreed a three-year sponsorship deal with French Ligue 1 football club Olympique de Marseille.
Barcelona makes time for Maurice Lacroix deal
Swiss watchmaker Maurice Lacroix has agreed to become an official club sponsor of Spanish Liga football club Barcelona in a three-year deal.
Seiko seals AFC deal in time for 2014 Champions League
Japanese watch manufacturer and timing specialist Seiko has agreed a three-year sponsorship deal with the Asian Football Confederation relating to the continental governing body’s club competition programme.
Williams finds time to extend Oris partnership
Formula One motor racing team Williams has continued its commercial drive ahead of the 2014 season by renewing terms with long-time partner Oris.
Arsenal enhances commercial portfolio with Jean Richard
Swiss watchmaker Jean Richard has agreed a long-term partnership with English Premier League top-tier football club Arsenal.
Red Bull Racing gives more time to Casio
The Red Bull Formula One motor-racing team has announced a two-year extension to its sponsorship deal with watch manufacturer Casio.
Chennai Open signs multiple sponsor deals
The organisers of the Chennai Open ATP World Tour tennis event have announced a number of new sponsorship deals for the 2014 edition of the annual tournament.
TAG Heuer positions Formula E sponsorship centre-stage
Swiss watch brand TAG Heuer will spend around 30 per cent of its annual motorsports sponsorship budget on the new Formula E electric car racing championship next year.
Rolex fee increase aids European Tour recovery
Watchmaker Rolex’s ten-year deal to continue as an Official Partner of the PGA European Tour will help the organisation recover from the blows its finances have taken because of the recessions in Europe, Tim Shaw, group sales director for the European Tour told Sports Sponsorship Insider this month.
Swatch extends long-time backing of Freeride World Tour
The Freeride World Tour skiing and snowboarding series has signed a three-year deal for Swatch to continue as its title sponsor.