Sporting Apparel
AS Monaco defies relegation fears, inks long-term deal with Kappa
Ligue 1 club AS Monaco has signed a new long-term kit partnership with Italian sportswear brand Kappa, despite fears the club could be relegated this season
Puma’s City takeover ends period of Nike low-ball
German sportswear brand Puma has finally announced its long-term kit deal with City Football Group, including its flagship club Manchester City
Puma adds Sichuan Jiuniu to City Football Group portfolio
German sportswear brand Puma has added China League Two club Sichuan Jiuniu to its portfolio of club deals for 2019.
The move follows the acquisition of Sichuan Jiuniu by City Football Group last week
Atlético Mineiro switches from Topper to Le Coq Sportif
Campeonato Brasileiro Série A football team Atlético Mineiro has appointed French sportswear and equipment company Le Coq Sportif as its new kit partner.
AC Milan, Puma, PG Esports team up for Power Up Cup
Serie A club AC Milan has teamed up with Italy's PG Esports and kit sponsor Puma to launch a new Pro Evolution Soccer tournament at the San Siro
Hummel extends historic kit deal with GWD Minden
German Handball Bundesliga club GWD Minden has extended its partnership with Danish sportswear company Hummel
Rhein-Neckar Löwen nets Puma kit deal
German Handball Bundesliga club Rhein-Neckar Löwen has signed a new kit supplier partnership with German sportswear manufacturer Puma.
Alfa Romeo Racing teams up with New Balance, Save the Children
Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.
Liverpool open to new kit sponsor, looks beyond New Balance
Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports
NBA inks marketing agreement with Puma
German sportswear brand Puma has boosted its return to US basketball after inking a new marketing agreement with the NBA
Zimbabwe FA hails Umbro kit deal
The Zimbabwe Football Association has agreed a three-year kit sponsorship deal with British sportswear and equipment manufacturer Umbro as part of an ongoing effort to reposition itself as a powerhouse…
Lacoste commits to new-look Miami Open
French apparel brand Lacoste has agreed a five-year extension to its partnership with the Miami Open tennis tournament
New Balance furthers growth plans with Cricket South Africa extension
Cricket South Africa has struck a five-year extension to its partnership with US sports apparel and equipment manufacturer New Balance
Swedish Olympic Committee signs Uniqlo kit deal
Japanese clothing company Uniqlo has agreed a four-year deal to become the Swedish Olympic Committee’s (SOK’s) new main sponsor and official apparel supplier for its Olympic and Paralympic teams.
Nike’s next up for MLB kit supplier role
Nike has signed a 10-year global partnership with Major League Baseball, taking over the deal originally awarded to rival Under Armour in 2016 for the same period.
Puma returns to partner Egyptian FA
German sportswear manufacturer Puma has been unveiled as the new kit supplier of the Egyptian Football Association
Osaka targets global expansion with FIH deal
The International Hockey Federation (FIH) has agreed a four-year partnership with hockey fashion and equipment brand Osaka
Dundee FC signs kit deal with Macron
Scottish Premiership football club Dundee has entered into a partnership with Italian sportswear manufacturer Macron