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Lacoste commits to new-look Miami Open

French apparel brand Lacoste has agreed a five-year extension to its partnership with the Miami Open tennis tournament.

Lacoste will continue as the official apparel and footwear sponsor of the event, an ATP Masters 1000 and WTA Premier tournament, through the 2024 edition.

It will continue to dress tournament staff, officials, linesmen, lineswomen and ball kids. A co-branded collection will be available at the tournament and in Lacoste stores around the US city.

“We are excited to continue our sponsorship of the Miami Open presented by Itaú in Florida, a key market for the brand in the US,” Joëlle Grünberg, president and chief executive of Lacoste North and Central America, said. “The tournament has resonated strongly with Lacoste and our tennis ambassadors as we continue to reinforce our tennis heritage in the US.”

Lacoste joins Miami Open presenting sponsor, Brazilian banking group Itaú, in signing multi-year renewals with the tournament prior to its move to Hard Rock Stadium in 2019.

Construction continues to move along quickly and the new tennis complex at the home of NFL American football team the Miami Dolphins is seeking to provide an unparalleled experience for all guests that will transcend sports.

The improved amenities will include best‐in‐class hospitality, permanent infrastructure and new entertainment spaces, and will allow the tournament to host a true lifestyle and entertainment event featuring the best in art, food, fashion and music.

The 2019 Miami Open is scheduled for March 18-31.