HomeNewsNewsClothing - SportsEsportsItaly

AC Milan, Puma, PG Esports team up for Power Up Cup

Serie A club AC Milan has teamed up with Italy’s PG Esports and kit sponsor Puma to launch a new Pro Evolution Soccer tournament at the San Siro.

The Puma Power Up Cup will take place at the San Siro’s Executive Lounge on March 1. It is the first esports collaboration between Puma and AC Milan.

The tournament will bring together 64 players in a PES 2019 knockout tournament. Konami, the publisher of the PES series, is also an Official Partner of AC Milan, and activates via the PES brand.

The winner of the tournament will get a VIP trip to AC Milan’s Milanello training centre, a chance to meet the players, and a VIP ticket to watch the match against Sassuolo on March 2 from the San Siro Puma Sky Box.

Puma will also showcase its new Puma Future and Puma One football boots throughout the Power Up Cup.

The boots are featured as the main branding image in Puma Power Up Cup promotional material.

Most recent

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.