Serie A club AC Milan has teamed up with Italy’s PG Esports and kit sponsor Puma to launch a new Pro Evolution Soccer tournament at the San Siro.
The Puma Power Up Cup will take place at the San Siro’s Executive Lounge on March 1. It is the first esports collaboration between Puma and AC Milan.
The tournament will bring together 64 players in a PES 2019 knockout tournament. Konami, the publisher of the PES series, is also an Official Partner of AC Milan, and activates via the PES brand.
The winner of the tournament will get a VIP trip to AC Milan’s Milanello training centre, a chance to meet the players, and a VIP ticket to watch the match against Sassuolo on March 2 from the San Siro Puma Sky Box.
Puma will also showcase its new Puma Future and Puma One football boots throughout the Power Up Cup.
The boots are featured as the main branding image in Puma Power Up Cup promotional material.