HomeNewsNewsClothing - SportsFootballFrance

AS Monaco defies relegation fears, inks long-term deal with Kappa

Ligue 1 club AS Monaco has signed a new long-term kit partnership with Italian sportswear brand Kappa, despite fears the club could be relegated this season.

Under the deal, Kappa will supply kit to AS Monaco for six seasons, from 2019-20 to 2024-25.

The brand’s design team will also create an AS Monaco-branded lifestyle range, in addition to match-day and training wear.

The deal comes as AS Monaco languishes in 16th place in Ligue 1, despite finishing runner-up last season and winning the league in 2016-17.

Kappa will take over as kit supplier from US sportswear brand Nike, which signed a five-year deal with the club from 2014-15 to 2018-19.

The last time Kappa was the cub’s kit supplier was in the late 1990s and early 2000s, a period that included AS Monaco’s historic Ligue 1 title in 1999-2000.

Two players from that season, Ludovic Giuly and Marco Simone, feature in a Kappa promotional video for the launch of the new partnership.

Korean tyre brand Hankook – a fellow AS Monaco partner, on a two-season deal from 2018-19 to 2019-20 – is also featured in the video.

Most recent

French multinational insurance brand AXA will pay about £12m ($15.3m/€13.6m) per year as the new training kit partner of Premier League club Liverpool, SportBusiness Sponsorship has learned.

Barclays bank will pay between £4m ($5.2m/€4.6m) and £4.5m per season as the first title sponsor of the FA Women’s Super League, SportBusiness Sponsorship has learned. T

Chinese smartphone brand Oppo will pay between £8m (€9.26m/$10.3m) and £9m per year to partner with the Wimbledon tennis championships, according to industry sources.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.