Sporting Apparel
Everton extends with kit supplier Umbro in multi-year deal
Premier League football club Everton has extended its technical partnership with football apparel and shoe brand Umbro in a multi-year deal
Puma joins W Series for debut season
German sportswear manufacturer Puma has further strengthened its presence in motorsport by agreeing a partnership with new women’s championship the W Series.
Relevent attracts sponsors for International Champions Cup women’s event
The addition of the women's and youth tournaments to the International Champions Cup has led to new commercial opportunities for organisers Relevent Sports
New Era Cap deepens ties with NFL
International sports and lifestyle brand New Era Cap is deepening its ties with the NFL by becoming the official outfitter of the NFL Scouting Combine
Kelme signs with Turkish Basketball Federation, extends with Hercules CF
Spanish sportswear brand Kelme has signed as the official kit supplier of Turkey’s national basketball teams.
Nike returns to partner Vitesse
Dutch Eredivisie football club Vitesse Arnhem has signed a kit supplier partnership with US sportswear manufacturer Nike.
The four-year deal comes into effect from the 2019-20 season
AS Monaco leaves Nike, signs six-year kit deal with Kappa
Italian sportswear brand Kappa will pay between €5m ($5.6m) and €6m per season as the new kit supplier at French club AS Monaco, according to industry sources.
Rajasthan Royals sign Alcis Sport as kit partner
Indian Premier League franchise Rajasthan Royals has signed Indian sportswear brand Alcis Sports as its new kit partner
Kelme to supply match balls, referee kits to China League One
Spanish sportswear brand Kelme has signed as official match ball supplier and referee kit supplier to China League One, the country’s second-highest division.
Nike extends BYU relationship to 2026
Nike has extended its partnership with Brigham Young University (BYU) athletic programme through the end of the 2025-2026 school year
Canterbury to sponsor NSW rugby league competition
Apparel brand Canterbury has signed up as the new title sponsor of the New South Wales Rugby League’s premier rugby league competition in Australia.
Santini extends with Women’s WorldTour until 2020
Italian cycling apparel brand Santini Cycle Wear has extended its sponsorship of the UCI with the addition of the UCI Women’s WorldTour for two more years until 2020.
Adidas to pay equal bonuses to Women’s World Cup winners
Players sponsored by adidas at this year’s Women’s World Cup will receive the same performance bonuses as their male counterparts if they win the tournament, the sportswear brand said on Friday.
Tottenham denies Nike stadium naming-rights – report
English Premier League football club Tottenham Hotspur has denied claims that its new home is set to be called ‘The Nike Stadium’.
LA 2028 marketers close in on nine-figure Nike deal – report
US Olympic and Paralympic Properties, the joint sales venture of the LA 2028 Organising Committee and the US Olympic Committee, is closing in on its first deal, according to US press reports.
Andy Murray launches Castore kit partnership in five-year-plus deal
British tennis player Andy Murray has launched a new kit partnership with premium British sportswear brand Castore
PSG on track to break one million shirt sales, driven by Jordan range
Ligue 1 club Paris Saint-Germain is on track to sell more than one million shirts in a single season, for the first time in the club’s history.
Nike debuts as first apparel partner of China’s League of Legends Pro League
The Greater China arm of US sportswear brand Nike has signed a historic deal as the first apparel partner of the League of Legends Pro League (LPL)