HomeNewsNewsClothing - SportsHandballGermany

Hummel extends historic kit deal with GWD Minden

German Handball Bundesliga club GWD Minden has extended its partnership with Danish sportswear company Hummel.

The two entities have been in partnership for more than 55 years, with GWD claiming this marks the longest running kit deal in world handball.

The new three-year contract will take this association through to June 30, 2022, ensuring GWD remains part of Hummel’s handball portfolio.

The company also supplies kit to fellow Bundesliga clubs Füchse Berlin, FRISCH AUF! Göppingen and VfL Gummersbach.

Most recent

French multinational insurance brand AXA will pay about £12m ($15.3m/€13.6m) per year as the new training kit partner of Premier League club Liverpool, SportBusiness Sponsorship has learned.

Barclays bank will pay between £4m ($5.2m/€4.6m) and £4.5m per season as the first title sponsor of the FA Women’s Super League, SportBusiness Sponsorship has learned. T

Chinese smartphone brand Oppo will pay between £8m (€9.26m/$10.3m) and £9m per year to partner with the Wimbledon tennis championships, according to industry sources.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.