Sporting Apparel
Joma in, Kappa out at Torino – report
Italian Serie A club Torino has reportedly signed a new kit supply deal with Spanish brand Joma
Legea supports Italian referees with FIGC deal
The Italian Football Federation (FIGC) has signed a sponsorship deal with sportswear company Legea
Santini signs global deal with Ironman series
The Ironman triathlon series has signed a multi-year global partnership with the Italian technical apparel brand Santini
Puma teams up with Porsche Motorsport
German sportswear manufacturer Puma has entered into a partnership with Porsche Motorsport.
The multi-year agreement will see Puma equip all 24 Porsche works drivers, juniors and young professionals
Joma in, Under Armour out at Cruz Azul
Leading Mexican Liga MX football club Cruz Azul has switched its kit supplier from Under Armour to Joma for the second half of the season in a three-year deal
US Olympics hit by loss of Dick’s Sporting Goods sponsorship
A troubled year for the United States Olympic Committee ended on a disappointing note following news that Dick's Sporting Goods will not renew its sponsorship deal with the governing body.
Adidas extends Juve deal, pays massive bonus for 2018
Italian Serie A club Juventus has extended its Official Partner agreement with kit supplier adidas to June 30, 2027, according to a club statement.
Macron lands Bahrain football agreement
The Bahrain Football Federation has sealed a long-term partnership with Macron
Canada Soccer signs up with Nike
Canada Soccer has confirmed that Nike will replace sportswear rival Umbro as the organisation’s official supplier in the New Year.
Six5Six succeeds Nike as India kit partner
Six5Six is set to become the India national football team’s new sportswear partner in the new year.
Erreà ups presence in Italian basketball with Lega Basket deal
Italian sportswear brand Erreà has signed as the Official Technical Sponsor of Lega Basket Serie A, Italy’s top-flight basketball league.
Adidas expands esports sponsorship, signs with Lyon EDG
German sportswear brand adidas has inked a new sponsorship deal with Lyon EDG, the esports wing of Ligue 1 club Olympique Lyonnais
Basketball Australia nets double deal
The Basketball Australia has struck sponsorship deals with vitamin tablets and drinks brand Berocca and the New Era Cap Company
Team Dimension Data signs kit supply deal with ASSOS
UCI WorldTour cycling outfit Team Dimension Data has agreed a three-year kit partnership with Swiss cycling apparel manufacturer ASSOS.
The deal will run from 2019 to 2021
England Netball teams up with Nike, signs kit sponsor
The England Netball national governing body has signed partnerships with US sportswear company Nike and fruit brand Jaffa
Puma enters Korean football with Suwon Bluewings
German sportswear company Puma has moved into the Korean football market by agreeing a kit partnership with domestic top-tier club Suwon Bluewings
Nigerian Football Federation hails Nike renewal
The Nigerian Football Federation has extended and enhanced its partnership with US sportswear company Nike
Nike partners Premier League for next cycle – EA Sports, Barclays, Budweiser to follow
Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…