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NBA inks marketing agreement with Puma

German sportswear brand Puma has boosted its return to US basketball after inking a new marketing agreement with the NBA.

The agreement covers footwear only, as the NBA has a long-term outfitting deal with Nike to provide team uniforms and apparel.

Adam Petrick, global director of brand and marketing at Puma, said: “We are thrilled to partner with the NBA to bring Puma to the next level in our reentry to the basketball market.”

“This partnership is a testament to the continued resurgence of Puma within the basketball industry.”

Puma has unveiled two new basketball shoes since its return to the market last year, and plans to roll out more variations of basketball sneakers throughout 2019.

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