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Alfa Romeo Racing teams up with New Balance, Save the Children

Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.

New Balance becomes the Official Style Partner of Alfa Romeo Racing, with Save the Children to serve as its Official Charity Partner.

Race team members and drivers will wear New Balance footwear throughout the 2019 season as part of the agreement.

Save the Children, meanwhile, will benefit from brand exposure on the front-wing main plate of the team’s cars during the 2019 season.

Alfa Romeo Racing was previously known as Sauber but recently rebranded itself through an extended agreement with the Italian automotive marque.