Luxury Goods

Japanese watch conglomerate Citizen have signed Japanese figure skater Yuzuru Hanyu as their spokesperson for the brand in mainland China, Hong Kong and Macau

The Australian Football League’s regular season match in China will be named the ‘Kennedy Cup’ as part of a three-year title deal with the luxury watch and jewellery retail brand. U

Japanese precious metal products manufacturer Tanaka Holdings has been announced as the latest Official Supporter of the Tokyo 2020 Olympic and Paralympic Games

The revamped Davis Cup has reached a four-year Official Trophy Partner agreement with French fashion brand Louis Vuitton

Italian leather goods company Piquadro has ventured into the world of football sponsorship by agreeing a partnership with Serie A club AC Milan

Ascot Racecourse has renewed sponsorship agreements with coffee brand Lavazza, jeweller Garrard and mineral water brand Harrogate Water.

British luxury yacht manufacturer Sunseeker has been unveiled as an official partner of the 2018 Fifa World Cup national team football tournament in Russia.

English Premier League football club Leicester City has extended its partnership with locally-based retail company Lanes Fine Jewellery.

Formula One motor racing team Toro Rosso has renewed its partnership with Japanese watch manufacturer Casio.

Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.

Omega holds the most valuable deal in the luxury goods sector while Tissot have the most amount of deals according to research by Sports Sponsorship Insider.

Luxury goods brand Louis Vuitton has added presentation rights to the America’s Cup and title rights to the World Series and Qualifiers in its renewal as title sponsor of the Louis Vuitton Cup challenger series in a two-and-a-half year deal.

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

Swiss watchmaker Hublot has agreed a deal to sponsor Floyd Mayweather Jr. for the US boxer’s upcoming fight against mixed martial arts star Conor McGregor.

The Tampa Bay Buccaneers NFL American football franchise has entered into a partnership with local jewellery company Ackerman.

Japanese watch manufacturer Seiko has agreed a deal to sponsor this year’s World Para Athletics Championships, which will take place in London.

Swiss watch manufacturer Tag Heuer has agreed a long-term deal to sponsor the Giro d’Italia and a host of other Italian cycling races.

Swiss watch brand Longines has signed on as the first international tier one partner of the 2018 Commonwealth Games, which will be hosted by the city of Gold Coast, Australia.

Swiss watchmaker Omega has extended its title sponsorship of European Tour golf tournament the Dubai Desert Classic.

Italian watch manufacturer Officine Panerai has agreed a deal to sponsor the America’s Cup and two of the competing teams in the sailing event.

Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing championship.

Swiss watchmaker Longines has renewed its partnership with the Hong Kong Jockey Club.

Formula One motor-racing team Red Bull Racing has renewed its partnership with Swiss watchmaker Tag Heuer.

Swiss watchmaker Tag Heuer has entered into a partnership with the PGA of Australia, through which it will sponsor two of the country’s leading golf tournaments.

Swiss watchmaker Tissot has been named as the International Cycling Union’s (UCI) first world cycling partner as part of an expanded agreement with the sport’s global governing body.

Watch manufacturer Holler has entered into a global partnership with English Premier League football club Liverpool.

Swiss watch manufacturer Tag Heuer has entered into a partnership with the Asian Football Confederation.

Swiss watch manufacturer Tag Heuer has strengthened its presence within football by agreeing a partnership with English Premier League club Manchester United.

Swiss watch manufacturer Tag Heuer has agreed a sponsorship deal with LaLiga, which operates the top two divisions of Spanish football.

Swiss watchmaker Rolex has extended its sponsorship deal with World Sailing, the sport’s global governing body.

Luxury accessories and apparel brand Michael Kors has agreed a deal to become the official lifestyle partner of Formula One motor racing team McLaren-Honda.

French luxury goods conglomerate LVMH has been named an official partner of the Paris 2024 bid to stage the summer Olympic and Paralympic Games.

Japanese watch manufacturer Seiko has extended and expanded its partnership with the Australian Rugby Union.

Luxury watch brand Tag Heuer has been named the official timing partner of the Endurance World Championship motorcycling series.

The World Touring Car Championship motor racing series has entered into a partnership with luxury watch brand Tag Heuer.

Formula One motor racing team Sauber has signed Swiss watch manufacturer Edox as a new premium partner.

Luxury watchmaker Richard Mille has entered into a season-long partnership with new Formula One motor-racing team Haas F1.