Ascot Racecourse has renewed sponsorship agreements with coffee brand Lavazza, jeweller Garrard and mineral water brand Harrogate Water.
British luxury yacht manufacturer Sunseeker has been unveiled as an official partner of the 2018 Fifa World Cup national team football tournament in Russia.
English Premier League football club Leicester City has extended its partnership with locally-based retail company Lanes Fine Jewellery.
Formula One motor racing team Toro Rosso has renewed its partnership with Japanese watch manufacturer Casio.
Omega holds the most valuable deal in the luxury goods sector while Tissot have the most amount of deals according to research by Sports Sponsorship Insider.
Luxury goods brand Louis Vuitton has added presentation rights to the America’s Cup and title rights to the World Series and Qualifiers in its renewal as title sponsor of the Louis Vuitton Cup challenger series in a two-and-a-half year deal.
Swiss watchmaker Hublot has agreed a deal to sponsor Floyd Mayweather Jr. for the US boxer’s upcoming fight against mixed martial arts star Conor McGregor.
The Tampa Bay Buccaneers NFL American football franchise has entered into a partnership with local jewellery company Ackerman.
Swiss watchmaker Tissot has been named as the International Cycling Union’s (UCI) first world cycling partner as part of an expanded agreement with the sport’s global governing body.
Watch manufacturer Holler has entered into a global partnership with English Premier League football club Liverpool.
Swiss watch manufacturer Tag Heuer has entered into a partnership with the Asian Football Confederation.
Swiss watch manufacturer Tag Heuer has strengthened its presence within football by agreeing a partnership with English Premier League club Manchester United.
Swiss watch manufacturer Tag Heuer has agreed a sponsorship deal with LaLiga, which operates the top two divisions of Spanish football.
Swiss watchmaker Rolex has extended its sponsorship deal with World Sailing, the sport’s global governing body.
Luxury accessories and apparel brand Michael Kors has agreed a deal to become the official lifestyle partner of Formula One motor racing team McLaren-Honda.
French luxury goods conglomerate LVMH has been named an official partner of the Paris 2024 bid to stage the summer Olympic and Paralympic Games.
Japanese watch manufacturer Seiko has extended and expanded its partnership with the Australian Rugby Union.
Luxury watch brand Tag Heuer has been named the official timing partner of the Endurance World Championship motorcycling series.
The World Touring Car Championship motor racing series has entered into a partnership with luxury watch brand Tag Heuer.
Formula One motor racing team Sauber has signed Swiss watch manufacturer Edox as a new premium partner.
Luxury watchmaker Richard Mille has entered into a season-long partnership with new Formula One motor-racing team Haas F1.