Financial Services
German handball body renews with AOK
The German Handball Federation (DHB) has renewed a partnership with health insurance provider AOK.
The agreement will run until the end of 2021. The two parties have been in partnership since 2014
World Curling Championships lands long-term title sponsor
Private banking company LGT has signed a deal to become the title sponsor of the next four World Curling Championships held outside of Canada
J.League extends with title sponsor
Life insurance company Meiji Yasuda has renewed its title sponsorship of football’s Japanese J.League.
The new four-year deal will run from 2019 to 2023.
Citi signs on as IPC International Partner
US investment banking company Citi has today (Thursday) stepped up its commitment to the Paralympic Movement by agreeing to become an International Partner of the International Paralympic Committee
Xoom enlists Bolt for global marketing campaign
Xoom, PayPal’s international money transfer service, has agreed an endorsement deal with athletics legend Usain Bolt.
Liverpool turns success on pitch into sponsorship sales growth
Premier League club Liverpool is turning success on the pitch into steady sponsorship sales growth, as new partners continue to invest in the club’s second-tier assets.
Madai Wealth signs on for Basketball World Cup
Shanghai-based financial services company Madai Wealth has agreed to sponsor the 2019 Basketball World Cup, which is being hosted by China
Neymar teams up with major PSG sponsor
Brazil and Paris Saint-Germain star Neymar has enhanced his endorsement portfolio by agreeing a partnership with Qatari financial services group QNB
Independiente gets esports sponsors ahead of e-Superliga launch
Argentine football club Independiente has confirmed two sponsors for its newly-created esports team.
Foreign trade consultancy Portas will be the team’s main shirt sponsor. S
Visa signs landmark seven-year women’s football deal with Uefa
Global payments firm Visa has signed a landmark seven-year women’s football deal with Uefa.
Bankwest lands naming rights to Western Sydney Stadium
Australian financial services company Bankwest has agreed a seven-year deal to take on naming rights to the under-construction Western Sydney Stadium
Credit Suisse backs Laver Cup
Financial services company Credit Suisse has been unveiled as a global sponsor of the Laver Cup tennis tournament.
Credit Suisse has signed a five-year deal to support the tournament
Hawai’i Bowl finds new title sponsor
Personal finance company SoFi has signed on as the new title sponsor of college American football game the Hawai‘i Bowl.
Sponsors recommit to French Rugby Federation
The French Rugby Federation (FFR) has extended deals with three long-serving Official Partners, as well as ball supplier Gilbert, through to the 2023-24 season
AIG chooses Women’s British Open for first title deal in golf
US insurance group AIG has agreed a five-year deal to become title sponsor of the Women’s British Open.
American Express extends backing of PSG
French Ligue 1 football club Paris Saint-Germain has renewed its partnership with payment services brand American Express
FC Dallas extends MoneyGram Soccer Park deal
MLS club FC Dallas has extended its agreement to manage MoneyGram Soccer Park through a multiyear partnership
Atlético Madrid signs Caribbean, South America-focused deal
Spanish football club Atlético Madrid has signed a new partnership targeting its fans in South America and the Caribbean.