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J.League extends with title sponsor

Life insurance company Meiji Yasuda has renewed its title sponsorship of football’s Japanese J.League.

The new four-year deal will run from 2019 to 2023.

The agreement will introduce a new co-branded logo for the J.League from next year.

The J.League comprises the top three divisions of club football in Japan, the J1 League, J2 League and J3 League.