HomeNewsNewsFinancial Services - BankingRugby UnionFrance

Sponsors recommit to French Rugby Federation

The French Rugby Federation (FFR) has extended deals with three long-serving Official Partners, as well as ball supplier Gilbert, through to the 2023-24 season.

The agreement covers the federation, the national teams and amateur clubs with insurance group GMF having backed the FFR since 1985 and banking group Société Générale since 1987. The support of telco Orange and sports equipment manufacturer Gilbert dates back to 1999.

The new contract period encompasses the 2023 World Cup, which France will host, and the four companies will act as the first supporters of the national team for the tournament.

The FFR boasts six Official Partners, with Société Générale, GMF and Orange now locked down until 2024, alongside sportswear company Le Coq Sportif and industrial services group Altrad. German automotive manufacturer BMW is the sixth partner.

Bernard Laporte, president of the FFR, said: “I am pleased with this renewal, which will allow us to work together until 2024 for the development of rugby, with the common goal of modernising our sport.”

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France