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Visa signs landmark seven-year women’s football deal with Uefa

Global payments firm Visa has signed a landmark seven-year women’s football deal with Uefa.

As part of the agreement, from 2018 until 2025, Visa will become the first dedicated sponsor of Uefa women’s football.

The deal will cover Uefa women’s football at all levels, from grassroots activities to pan-European competitions.

Visa will become a main partner of the Uefa Women’s Champions League, the Uefa Women’s Euro, the Uefa Women’s Under-19 and U17 Championships, and the Uefa Women’s Futsal Euro.

It will also partner with Uefa’s football marketing platform Together #WePlayStrong, aimed at getting more women and girls into football.

The deal follows Uefa’s unbundling of sponsorship rights from the men’s game in November last year.

Uefa hopes the deal will revolutionise its traditional sports sponsorship model and promote the growth of women’s football across Europe, both in terms of participation and commercial investment.

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