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Xoom enlists Bolt for global marketing campaign

Xoom, PayPal’s international money transfer service, has agreed an endorsement deal with athletics legend Usain Bolt.

The now-retired eight-time Olympic gold medallist will serve as a global brand ambassador for Xoom through to the end of 2020.

The partnership has been signed as Xoom expands its send money service to customers in Canada. In total the company, which was acquired by PayPal in 2015, offers its services in more than 130 countries globally.

Bolt will be part of Xoom’s inaugural international ‘Money Go Xoom’ marketing campaign launching this month in Canada and the United States. The new campaign will feature the Jamaican sprinter in a variety of digital and broadcast spots.

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