Brazil and Paris Saint-Germain star Neymar has enhanced his endorsement portfolio by agreeing a partnership with Qatari financial services group QNB.
Neymar will become a global brand ambassador for QNB, which is one of four top-tier sponsors of PSG alongside Nike, Emirates and Ooredoo.
The agreement with NR Sport & Marketing, the company owned by Neymar’s father which controls the footballer’s image rights, grants QNB rights across all its marketing campaigns and advertising platforms in which the 26-year-old will appear.
QNB cited Neymar’s “extraordinary social media presence”, where he boasts a total follower count across Facebook, Twitter and Instagram of around 209 million. It added that the partnership, terms of which were undisclosed, will support its vision to become a leading bank in the Middle East, Africa and Southeast Asia by 2020.
Yousef Darwish, general manager of QNB group communications, said: “This partnership with Neymar Jr. enhances our brand awareness in international markets, where QNB puts great devotions, in line with our global business strategy, and further strengthens our leading efforts to develop the communities where we operate across our growing international network.”